Diana Orving & Weekday in collaboration.

Diana Orving has created a collection for Weekday that will be out in retail the 26th of August 2010. The collection is based on key elements and trademark pieces for Diane Orving. With that said the collection will offer sharp sense for draping, coat dresses and well tailored pieces for a contemporary women. So looking forward to see it in stores.

J'aime mon carré

A street style website by Hermès called I love my scarf has recently been launched in close connection with facebook. The site has a focus on Hermès scarves and shows a selection of street style images from the fashion meccas NY, London, Paris and Tokyo, where all are wearing a scarf in one way or another. It is also intended to widespread the usage of scarves and displays several ways of how to wear them and how to personalize it to your style with small DIY tips.

Hermès has for long been associated with a classical and sometimes conservative brand culture. This youth orientated campaign will enhance the brand image amongst youngsters and receive a positive brand awareness among all fashionistas worldwide.

More of this type of communication, I certainly love it!