A street style website by Hermès called I love my scarf has recently been launched in close connection with facebook. The site has a focus on Hermès scarves and shows a selection of street style images from the fashion meccas NY, London, Paris and Tokyo, where all are wearing a scarf in one way or another. It is also intended to widespread the usage of scarves and displays several ways of how to wear them and how to personalize it to your style with small DIY tips.
Hermès has for long been associated with a classical and sometimes conservative brand culture. This youth orientated campaign will enhance the brand image amongst youngsters and receive a positive brand awareness among all fashionistas worldwide.
More of this type of communication, I certainly love it!
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