Lanvin appetizer

The first pictures of the collaboration between H&M and Lanvin is now out. And we can happily say that it looks very promising. The collection will hit the retails 23rd of November. I can't wait.

Tranvestite Collection by Acne.

Acne designs transvestite collection in collaboration with Candy Magazine(A transvestite publication). The collection is not aiming to offer typical unisex pieces but to create a total gender confusion. And appeal an open-minded 21st century consumer. Even though the collection is small (only 3 pieces) I definitly like the message behind this collaboration.

LOVE is in the air!!!

So it was true! H&M confirmed today that the next designer marriage is with Lanvin. YES! Make sure to book up the 23rd of November - the date when the collaboration will be launched in retail. I will certainly be there.

H&M Playing "Guess Who?"

I always knew that H&M is very good at coorporating social medias into their marketing. Only looking at their facebook fanpage is propably one of the most developed one when comparing it to all global brands. Now they are taking the lead again. With a viral campaign, H&M is creating global curiosity about the next designer collaboration, where people are encouraged to guess which designers appear on the videos. - The rumours are that it's Lanvin. And I wish it's true!
Hands up for H&M!!

Diana Orving & Weekday in collaboration.

Diana Orving has created a collection for Weekday that will be out in retail the 26th of August 2010. The collection is based on key elements and trademark pieces for Diane Orving. With that said the collection will offer sharp sense for draping, coat dresses and well tailored pieces for a contemporary women. So looking forward to see it in stores.