J'aime mon carré - Step 2

J'aime mon carré theme by Hermes (that I posted for some time ago) is about to take its next step. The label is planning to open two pop-up stores for a limited time this Winter. The stores has a purpose to celebrate the iconic scarf together with stylists to discover new ways to wear it & for photographers to catch the moment.

www.jaimemoncarre.com

Luxury to the masses.

Speaking of LANVIN. The press pictures are out from the collaboration between Lanvin and H&M. The collection is described as full of modern and playful classics. Here are my favourites.

Halloween Extravaganza

LANVIN seemed to have a hell of a Halloween party this weekend at Madison Square, NY. Very refreshing with the contradictions of girlish pink and scary halloween.

One plus One.

After seeing the amazing masks that some of the worlds leading fashion profiles were wearing at the Vogue Anniversary Marquerade ball along with the fact that Halloween is nearing - I decided to go all in for a maquerade mask this year for Halloween. Here are my favourites so far. Which mask do you fancy the most?

Lanvin appetizer

The first pictures of the collaboration between H&M and Lanvin is now out. And we can happily say that it looks very promising. The collection will hit the retails 23rd of November. I can't wait.

Paris Highlights: Spring 2011 RTW at Style.com

Just wanted to share a great snapshot from Paris Fashion week that I found at Style.com. So here it is, check out!

MY LUCKY DAY.

A new chapter is about to begin. Hello PR, here I come...

My New Thing.

Fashion related books are my favourite right now. I want a fine collection of books that have been released by designers, fashion profiles, photographers, fashion savy celebrities etc. etc. All I want for xmas is books ;)

Gestuz Establishing.

Gestuz has always delivered pieces that suits my taste. I've followed the brand since its baby steps & I'm glad to see how well they are establishing throughout Scandinavia. Keep up the good work!

NOT without my studs.

Pics. Tommy Ton style.com

The studs just won't leave the fashion world. Love it or hate it!?! I know I'm done with studs - time to move on!

Burberry Retail Theatre - Today!

The Burberry Prorsum Spring/Summer 2011 show that I posted (read the post) a few days ago will be will be aired today. To view the live stream visit Burberry.com at 4PM (17:00 Swedish time). Happy shopping folks!

Street Styles

Perhaps the best part of the fashion weeks is when the street style photos are publishes - Especially Tommy Ton's. Totally love to watch how creative souls choose to communicate their personalities through their looks, Just so much inspiration! Here are my favourites from London FW.

Burberry Retail Theatre

Listen up folks! Burberry is taking fashion to the next level to beat up the fast fashion hype over designer garments. How? Burberry will stream its London Fashion Week catwalk live in its 25 global flagship stores on 21st of September and allow customers to place immediate orders from the collection with a seven week delivery.

Is this the new strategy for high fashion designers to conquer fast fashion chains having designer rip of's in stores before the actual fashion houses? The future will tell.

Tranvestite Collection by Acne.

Acne designs transvestite collection in collaboration with Candy Magazine(A transvestite publication). The collection is not aiming to offer typical unisex pieces but to create a total gender confusion. And appeal an open-minded 21st century consumer. Even though the collection is small (only 3 pieces) I definitly like the message behind this collaboration.

DVF

When Diane von Furstenberg were describing her Fall/Winter collection she summed it up in a pretty amazing sentence and said "I always wanted to live a man's life in a woman's body". I like her way of thinking.

Fashion's Night Out

FNO is a yearly initiative, aimed to support the world's fashion and retail industries. It takes place in the world's most exciting fashion cities where the stores will be open until 11 pm. The cities tend to offer all kinds of fashion related activities instores and out on the streets. Everything from catwalks to new FNO collection has been created for this evening.
This is exactly why I love the fashion industry. Always something going on...

For more info>>>

Fashion.

I were just thinking about that fashion is just such an amazing industry. So much creativity, hard work and innovation. I know it's not curing cancer but it sure brings something to this world.