Current/Elliott knows how to bring the best from the past while looking to the future. I love the fairy tale like images, the timeless styling & everlasting concept. Loved for years to come.
I always knew that H&M is very good at coorporating social medias into their marketing. Only looking at their facebook fanpage is propably one of the most developed one when comparing it to all global brands. Now they are taking the lead again. With a viral campaign, H&M is creating global curiosity about the next designer collaboration, where people are encouraged to guess which designers appear on the videos. - The rumours are that it's Lanvin. And I wish it's true! Hands up for H&M!!